The family-owned Rurima Estate is a 15-hectare coffee farm and wet mill (or factory, as they are known in Kenya), located in Embu County. The factory is shared by a family collective made up immediate siblings, siblings-in-law and first cousins, totalling about 10 members. Each member owns and manages their own shamba (Swahili for farm), where they independently grow and harvest their coffee crops. To guarantee streamlined operations, Rurima is overseen by a management committee of five siblings, led by Lucy Wanja Ndogo and including her siblings, Pamela Muthoni, Jim Muturi, Morton Ndwiga and Patrick Njue.